A description for a minimalist, serene apartment reads very differently than one for a glamorous, maximalist penthouse. The tone you select—calm, exuberant, sophisticated, playful—should mirror the ambiance of the project. If your interior exudes warmth and intimacy, choose soft, inviting words; for sleek, modern spaces, opt for crisp, contemporary language. Thoughtful tone alignment enhances consistency, reinforcing the mood that photos and design details convey.